How can I grow your business?

 

Besides photography, I write content, and advise on and implement strategic communications.

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So if you need a social media plan, copy for a website or support with profile raising in the media or online, then stay tuned!

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I'm an accomplished and qualified professional with more than 20 years' experience in communications, including PR, marketing, digital strategy, branding and campaigns. I have worked with multinationals, small businesses and public sector organisations so I have a wealth of experience to dip into. 

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'Produced award-winning annual report for LandSec'

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My strengths are creating tailored content which is delivered through a selected mix of multi-channels. It is proven that this approach is the most successful way to increase an organisation's profile and sales. 

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I have helped businesses boost their growth through PR, online social media plan. strategic communications and imagery. So when I work with you, I can offer the whole package without the overhead. 

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Copy, social media & profile raising

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Here are explanations of advice and activity, I would do for you to help take your business forward.

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Copy writing - Writing content for web, social media, brochures/ leaflets, press releases and other marketing purposes. Text will be aligned with your business brand, tone and narrative.

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Social media plan - Market assessment, audience segmentation, social media accounts analysis, content planning, calendar and campaigns (one-off assessment and planning or monthly retainer which also includes evaluation and strategy).

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Business profile raising - Development and implementation of integrated communication strategy and action plan. This includes market analysis (SWOT), audience profiling & segmentation, setting objectives, resources, timescales, budget and ways to measure success. 

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I apply the five pillars of a strategic brand communications plan, which are:

• Identify audience (who is the customer or client)

• Determine goals and objectives (why do you communicate/ purpose)

• Develop key messages (what are your unique selling points and turn these into key talking points)

• Tactical action plan (how are we communicating our message, to whom and when)

• Measure output (implement ways to evaluate activity and campaigns). 

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If you don't measure, you don't know if you are successful! So when you employ a communications adviser always ask about this!

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Are you still not sure what you need? Don't worry, contact me and we will work it out. Get in touch for my day rate, content & image package or a retainer.

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Below are a few project examples.